Welcome To Esperanza Elementary Blog

I want to give you a special welcome to our Esperanza Elementary blog as we take our journey to found the school of our dreams. I invite you to visit us often and offer any ideas, thoughts, suggestions, questions, comments, etc. you might have.

Saturday, July 9, 2011

Betty Ford Had Her Brand

Listening to responses to Betty Ford's death yesterday at the age of 93 is a reminder that each of us can develop a personal brand--what we are known for.

I recently finished reading a book How to Say It: Be Indispensable at Work. There is a chapter focused on the personal brands we would be wise to develop if we want to get noticed, get hired, and get ahead. These brands are what I would hope each Esperanza educator would develop. Some of them are:


  • Be the Eternally Brand-New Brand: Keep up with the latest developments in education and think of ways to apply them.

  • Be the Problem-Solver Brand: Take the initiative to find solutions to problems. Also, avoid being a high maintenance employee--one who is a constant complainer and/or one who requires constant supervision and instruction. In other words, be a problem solver rather than a problem maker.

  • Be the Clutch Brand: Be committed to being one who does whatever it takes to meet deadlines and brings the work in on time--consistently. If there is an unavoidable "glitch" offer explanations rather than excuses.

These are only three of the brands that the author mentions but committing to these three will be a great start to making Esperanza a quality school.

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