According to Jack Griffin, author of How to Say It: Be Indispensable at Work it is important to treat your boss like a customer. The boss holds the purse strings and expects to get excellent work and high productivity (results) from those who receive a paycheck from the organization.
Therefore, each Esperanza staff member will want to brand himself or herself as a workhorse, a problem solver, a producer, an innovator, an expert in some area, a lifelong learner, and/or anything else that will make him or her valuable to the organization.
Branding oneself means an investment in oneself in order to have assets (skills, services, experiences) that are unique and command respect and that make a person irreplaceable. A branded person is one's own unique product that no one can take away. In other words, even if one works for an organization, including Esperanza, it is important to be an entrepreneur.
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